Web 'n Retail's 

CASE STUDY

Campaign Option #1

CAMPAIGN TRACK STATS

Kristy Chmura-Are You For Real?

Artist: Kristy Chmura

Track(s): "Are You for Real?"

Genre:  Adult Contemporary & Singer/Songwriter
Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlists Followers: 201,928

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 7

% Increase in Spotify Streams: 4,985%

% Increase in Spotify Listeners: 5,284%

% Increase in Spotify Saves: 7,100%

% Increase in Spotify Followers:  0%

% Increase in Spotify Playlists: 700%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 15 (+8 During This Period)

% Increase in Spotify Streams: 15,154%

% Increase in Spotify Listeners: 19,900%

% Increase in Spotify Saves:  9,700%

% Increase in Spotify Followers:  0%

% Increase in Spotify Playlists: 1,500%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

Are You For Real                       Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                 26                    1,400             + 1,374                                 + 5,284%

Total Streams                                    59                    3,000             + 2,941                                 + 4,985%

Total Saves                                         0                      71                   + 71                                       + 7,100%

Total Followers                                 35                    35                   + 0                                         + 0%

Total Playlists Added                      0                       7                     +7                                          + 700% 

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

Are You For Real                       Start Date           6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners             26                      5,200                        + 5,174                                 + 19,900%

Total Streams                                59                      9,000                        + 8,942                                 + 15,154%

Total Saves                                     0                        97                              + 97                                       + 9,700%

Total Followers                             35                      35                              + 0                                         + 0%

Total Playlists Added                  0                        15                              +15                                        + 1,500%

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170 Followers