Web 'n Retail's 

CASE STUDY

"As a tool for developing artists, the results we've seen with Web 'n Retail's Spotify Playlist Placement campaign have significantly increased impressions of our singles, streams, listeners and saves.  The fact that they market each  single for a full 12 weeks in a variety of different ways on Spotify helps give my budget and my campaigns long legs.”      

                                                                                                  -  Jim Martone/The Suitable Group

Campaign Option #1

CAMPAIGN TRACK STATS

Artist: Leslie Cours Mather

Track: "We Are America"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlist Followers: 269,311

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 30

% Increase in Spotify Streams: 13,310%

% Increase in Spotify Listeners: 5,757%

% Increase in Spotify Saves: 1,304%

% Increase in Spotify Followers: 39%

% Increase in Spotify Playlists:  500%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 41 (+19 during this period)

% Increase in Spotify Streams: 55,791%

% Increase in Spotify Listeners: 12,900%

% Increase in Spotify Saves: 1,812%

% Increase in Spotify Followers: 58%

% Increase in Spotify Playlists:  720%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

We Are America”                         Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                 70                          4,100           + 4,030                                   + 5,857%

Total Streams                                    129                        17,300        + 17,171                                 + 13,310%

Total Saves                                         25                          351              + 326                                       + 1,410%

Total Followers                                 100                        111              + 11                                         + 11%

Total Playlists Added:                     5                             30                + 25                                         + 500%

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

We Are America”                         Start Date            6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                70                        9,100                       + 9,030                                  + 12,900%

Total Streams                                   129                      72,100                    + 71,971                                + 55,791%

Total Saves                                        25                        478                          + 453                                      + 1,812%

Total Followers                                100                      158                          + 58                                         + 58%

Total Playlists Added:                    5                          41                             + 36                                         + 720%

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