Web 'n Retail's 

CASE STUDY

"As a tool for developing artists, the results we've seen with Web 'n Retail's Spotify Playlist Placement campaign have significantly increased impressions of our singles, streams, listeners and saves.  The fact that they market each  single for a full 12 weeks in a variety of different ways on Spotify helps give my budget and my campaigns long legs.”      

                                                                                                  -  Jim Martone/The Suitable Group

Campaign Option #1

CAMPAIGN TRACK STATS

Artist: Leslie Cours Mather

Track: "Love's Gonna Do That"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Followers

Exposure to # Of Followers: 255,241

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 41

% Increase in Spotify Streams: 1,213%

% Increase in Spotify Listeners: 950%

% Increase in Spotify Saves: 355%

% Increase in Spotify Followers: 4%

% Increase in Spotify Playlists: 4,100%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 53 (+46 during this period)

% Increase in Spotify Streams: 62,164%

% Increase in Spotify Listeners: 17,712.5%

% Increase in Spotify Saves: 845%

% Increase in Spotify Followers: 15%

% Increase in Spotify Playlists: 5,300%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

Love's Gonna Do That             Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                 32                         336             + 304                                       + 950%

Total Streams                                    74                         972             + 898                                       + 1,213%

Total Saves                                         11                         50               + 39                                          + 355%

Total Followers                                 160                       167             + 7                                            + 4%

Total Playlists Added                      0                            41               + 41                                          + 4,100

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

Love's Gonna Do That              Start Date           6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                32                          5,700                   + 5,668                                   + 17,712.5%

Total Streams                                   74                          46,900                 + 46,002                                + 62,164%

Total Saves                                        11                          132                       + 93                                         + 845%

Total Followers                                160                        192                       + 25                                         + 15%

Total Playlists Added                     0                             53                         + 53                                         + 5,300%

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