Web 'n Retail's 

CASE STUDY

"As a tool for developing artists, the results we've seen with Web 'n Retail's Spotify Playlist Placement campaign have significantly increased impressions of our singles, streams, listeners and saves.  The fact that they market each  single for a full 12 weeks in a variety of different ways on Spotify helps give my budget and my campaigns long legs.”    

                                                                                                  -  Jim Martone/The Suitable Group

Campaign Option #1

CAMPAIGN TRACK STATS

Artist: Leslie Cours Mather

Track: "I'm a Survivor"

Genre: Pop/Singer-Songwriter

Length of Campaign:  12 Weeks

Campaign Selected:  200,000 Playlist Followers

Exposure to # Of Playlist Followers: 221,548

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 7

% Increase in Spotify Streams: 2,314%

% Increase in Spotify Listeners: 1,064%

% Increase in Spotify Saves: 4,633%

% Increase in Spotify Followers: 4%

% Increase in Spotify Playlists:  700%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 40 (+ 33 during this period)

% Increase in Spotify Streams: 9,186%

% Increase in Spotify Listeners: 11,394%

% Increase in Spotify Saves: 8,733%

% Increase in Spotify Followers: 20%

% Increase in Spotify Playlists:  4,000%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

I'm a Survivor                              Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                 56                         652                       + 596                                      + 1,064%

Total Streams                                    87                         2,100                   + 2,013                                   + 2,314%

Total Saves                                         3                           142                       + 139                                      + 4,633%

Total Followers                                 160                       167                       + 7                                           + 4%

Total Playlists Added:                     0                            7                           + 7                                           + 700

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

I'm a Survivor                               Start Date           6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                56                        5,200                   + 4,548                                   + 9,186%

Total Streams                                   87                        10,000                 + 7,900                                   + 11,394%

Total Saves                                        3                          265                       + 123                                       + 8,733%

Total Followers                                160                      192                       + 25                                         + 20%

Total Playlists Added:                    0                          40                          + 40                                         + 4,000

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