Web 'n Retail's
CASE STUDY
"What an amazing resource for an independent artist! Our song was added to countless Spotify playlists. Now we are going for a video campaign."
- McMains, Recording Artist
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: McMains
Track: "Since I Started Loving You"
Genre: Country, Roots, Americana
Length of Campaign: 12 Weeks
Campaign Selected: 100,000 Playlist Followers
Exposure to # Of Playlist Followers: 139,855
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 13
% Increase in Spotify Streams: 51,433%
% Increase in Spotify Listeners: 76,967%
% Increase in Spotify Saves: 1,900%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 1,300%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 37
% Increase in Spotify Streams: 273,233%
% Increase in Spotify Listeners: 119,900%
% Increase in Spotify Saves: 5,700%
% Increase in Spotify Followers: 1,300%
% Increase in Spotify Playlists: 3,700%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
Since I Started Loving You Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 3 2,312 + 2,309 + 76,967%
Total Streams 3 1,546 + 1,543 + 51,433%
Total Saves 1 19 + 18 + 1,900%
Total Followers 1 1 + 0 + 0%
Total Playlists Added 0 13 + 13 + 1,300
SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
Since I Started Loving You Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 3 3,600 + 3,597 + 119,900%
Total Streams 3 8,200 + 8,197 + 273,233%
Total Saves 1 57 + 56 + 5,700%
Total Followers 1 13 + 12 + 1,300%
Total Playlists Added 0 37 + 37 + 3,700
