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Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
"What an amazing resource for an independent artist! Our song was added to countless Spotify playlists. Now we are going for a video campaign."
- McMains, Recording Artist
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: McMains
Track: "Since I Started Loving You"
Genre: Country, Roots, Americana
Length of Campaign: 12 Weeks
Campaign Selected: 100,000 Playlist Followers
Exposure to # Of Playlist Followers: 139,855
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 13
% Increase in Spotify Streams: 51,433%
% Increase in Spotify Listeners: 76,967%
% Increase in Spotify Saves: 1,900%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 1,300%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 37
% Increase in Spotify Streams: 273,233%
% Increase in Spotify Listeners: 119,900%
% Increase in Spotify Saves: 5,700%
% Increase in Spotify Followers: 1,300%
% Increase in Spotify Playlists: 3,700%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
Since I Started Loving You Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 3 2,312 + 2,309 + 76,967%
Total Streams 3 1,546 + 1,543 + 51,433%
Total Saves 1 19 + 18 + 1,900%
Total Followers 1 1 + 0 + 0%
Total Playlists Added 0 13 + 13 + 1,300
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SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
Since I Started Loving You Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 3 3,600 + 3,597 + 119,900%
Total Streams 3 8,200 + 8,197 + 273,233%
Total Saves 1 57 + 56 + 5,700%
Total Followers 1 13 + 12 + 1,300%
Total Playlists Added 0 37 + 37 + 3,700
