Music Marketing & PR

Web 'n Retail's 

CASE STUDY

"What an amazing resource for an independent artist! Our song was added to countless Spotify playlists. Now we are going for a video campaign."

                                                                                                                            -  McMains, Recording Artist

Campaign Option #1

CAMPAIGN TRACK STATS

Artist: McMains

Track: "Since I Started Loving You"

Genre: Country, Roots, Americana

Length of Campaign: 12 Weeks

Campaign Selected:  100,000 Playlist Followers

Exposure to # Of Playlist Followers: 139,855

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 13

% Increase in Spotify Streams: 51,433%

% Increase in Spotify Listeners: 76,967%

% Increase in Spotify Saves: 1,900%

% Increase in Spotify Followers: 0%

% Increase in Spotify Playlists:  1,300%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 37

% Increase in Spotify Streams: 273,233%

% Increase in Spotify Listeners: 119,900%

% Increase in Spotify Saves: 5,700%

% Increase in Spotify Followers: 1,300%

% Increase in Spotify Playlists:  3,700%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

Since I Started Loving You           Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                        3                         2,312           + 2,309                                  + 76,967%

Total Streams                                           3                         1,546           + 1,543                                  + 51,433%

Total Saves                                                1                         19                 + 18                                        + 1,900%

Total Followers                                        1                         1                    + 0                                          + 0%

Total Playlists Added                             0                         13                 + 13                                        + 1,300

​

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

Since I Started Loving You            Start Date           6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                         3                          3,600                  + 3,597                                  + 119,900%

Total Streams                                            3                          8,200                  + 8,197                                  + 273,233%

Total Saves                                                 1                          57                        + 56                                        + 5,700%

Total Followers                                         1                          13                        + 12                                        + 1,300%

Total Playlists Added                              0                          37                        + 37                                        + 3,700