MUSIC MARKETING &
PR CAMPAIGN ACHIEVED

 

Total Possible Google* Impressions = 7,394,504

* Does not include impressions from Traditional PR or Viral Blogging

 

GOOGLE 1st PAGE, PAGE RANK ACHIEVEMENTS

Weeks 1 & 2:  

  • PR #1,2 3, 4 & 5 out of 78,300 results

  • PR# 1, 3 & 4 Out of 81,000 RESULTS

Weeks 3 & 4:

  • PR# 1, 2, 3 & 4 Out of 9,810 RESULTS

  • PR# 1, 4, 6, 7, 8 & 9 Out of 9,070 RESULTS

Weeks 5 & 6:

  • PR# 1, 2, 3 & 4 Out of 1,480 RESULTS

  • PR# 1, 2, 3, 6 & 7 Out of 3,060 RESULTS

Weeks 7 & 8:

  • PR# 0 Out of 9,560 RESULTS

  • PR# 0 Out of 145,000 RESULTS

  • PR# 1 & 9 Out of 60,000 RESULTS

  • PR# 1, 2 & 3 Out of 12,700 RESULTS

Weeks 9 & 10:

  • PR# 1, 3, 6 & 9 Out of 61,500 RESULTS

  • PR# 1, 2, 4, 5, 6, 7 & 10 Out of 1,270 RESULTS

  • PR# 1, 2, 3 & 4 Out of 2,770 RESULTS

  • PR# 1 & 2 Out of 29,100 RESULTS

Weeks 11 & 12:

  • PR# 1, 2 & 3 Out of 426,000 RESULTS

  • PR# 0 Out of 70,700 RESULTS

  • PR# 0 Out of 130,000 RESULTS

  • PR# 1 & 2 Out of 11,200 RESULTS

Weeks 13 & 14:

  • PR# 1, 2, 3, 4, 5, 6, 7, 8, 9 & 10 Out of 42,700 RESULTS

Weeks 15 & 16:

  • PR# 1, 2, 3, 4, 5, 6, 7, 9 & 10 Out of 44,200 RESULTS

 

Traditional PR Coverage

 

TV APPEARANCES:

Palm Springs, CA

 

RADIO INTERVIEWS:
Los Angeles & San Bernardino Counties, CA

-  All Things Considered Show
-  The Morning show – Ran twice

 

PRINT COVERAGE:
San Fernando Valley, CA

 

ONLINE COVERAGE:
National

       +FlippnMusic Facebook/4,500 friends &
       (4)  
FlippnMedia.n Google+ groups (360,000
        members total)


Directory Submissions

eBlasts

PHASE 1 & 2 - Branding & PR (7 eblasts)

AVG OPENS  = 18%        
AVG CLICK-THROUGHS =  1%

PHASE 3 - Booking only (17 eblasts)
AVG OPENS  = 16%        
AVG CLICK-THROUGHS =  6%

 

{ Jimmy Dale }
 

Jazz Artist

 

Online Marketing & PR Campaign Results

 

PHASE 1 - BRANDING AND BOOKING AWARENESS

Web 'n Retail Provided Viral Blogging and Social Media Management for Facebook & ReverbNation for 3 months

PHASE 2 - BRANDING & PR
We then added Online PR (Press Postings and eBlasts) & Traditional PR  (Booking appearances and interviews on Television, NPR/Public Radio, Print and Online) to the mix, for an additional 3 months. We worked 2 Markets of Residency Gigs in Palm Desert and Studio City (in Los Angeles/San Fernando Valley). 

 

PHASE 3 - BOOKING  AWARENESS
We developed eBlasts and and sent to custom developed databases of locations within driving distance of his 2 residency gigs, to obtain bookings.  We targeted Parrotheads (for his Buffet Cover Band), Country Clubs, Event Planners & Wedding Planners (for his Cover Band).  We sent each of the 4 eBlasts out each month for 3 months.

 

 

 

 

 

Solely As a Result Of Our Local Marketing, Right After Our Campaign was Completed, Jimmy Was Contacted By The Local Chamber of Commerce,  That He Won...
 

"Best Musician of 2015 For Studio City, CA"

GOOGLE  PAGE #1 POSITIONS ACHIEVED

 

 

 

 

 

 

 

 

 

 

 

A great honor considering the award was
not solicited, submitted for nor applied for.

© 2019 Rock 'n Retail, LLC & Web 'n Retail

All Rights Reserved

It is the policy of Rock 'n Retail, LLC & Web 'n Retail that our music marketing/social media marketing clients OWN all usernames and passwords of any websites, social media, blogs and/or email addresses that we build on their behalf; as well as having full ownership of any and all creative and/or press releases we create on their behalf.