Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Rock 'n Retail Music Marketing has been in business since 1991 - over 25 years! The firm has handled wholesale music promotion for physical goods for over 250 music releases and music related entertainment products, at store level brick-and-mortar retail and lifestyle locations. Rock 'n Retail provides clients with muscle by exploiting all opportunities in the retail market and employs the methods required to drive traffic to buy a given product.
Rock ‘n Retail’s services include: Sales, Music Marketing, Music Advertising, Promotions and Music PR. These services break down further into setting up in-stores and other promotional events, retail buyer eblasts, media buying, traditional PR, premiums, displays, digital display music video exposure, tracking inventory/sales and more. Rock 'n Retail has an Industry wide reputation as a creative company that delivers over and above their promise, on time, on budget and with a continually impressive ROI.
Web 'n Retail is the online viral marketing and social media marketing company of Rock 'n Retail. A pioneer of digital music marketing Web 'n Retail (a.k.a. Web and Retail) launched the second CD store ever online in 1994, coupled with the first music reality show "Rock the Strip". The site was the 2nd site marketing music online – ever. The show was hosted by Nina Blackwood (MTV) and was the first Billboard & Hits Magazine chart reporter, for online sales. Web 'n Retail mirrors the strength and programs that Rock 'n Retail built for traditional retail to drive traffic to retail but in the virtual world.
Web ‘n Retail Internet Marketing Company services include: Streaming promotions, online and traditional music PR, press postings, press and consumer eblasts, video content creation, video lifestyle marketing (TV/Internet/In-Retail), video blogging, YouTube tastemaker posts, social media management/marketing/advertising, online content marketing, Spotify streaming services, viral blogging, mobile app marketing, SEO & music licensing solicitations.
Web 'n Retail has been responsible for hundreds of Spotify campaigns, music marketing, music PR and social media campaigns for events, breweries, wineries, record labels, independent artists, DVDs, mobile Apps, websites, music related clothing lines, motivational speakers and more.
President of Rock 'n Retail, LLC (Traditional Music Marketing Company) and Web 'n Retail (Online Marketing Company) since 1991, Gale Rosenberg has over 30 years of music marketing and music advertising experience. She has held positions at ABC and MCA Records, PolyGram Distribution, Wherehouse Entertainment Corporation, J. Walter Thompson and Orenstein/Savage Advertising, Creem, Metal, Thrash Metal, Mix and Billboard Magazines. She continues to be a regular guest lecturer and coach since 2009 at both UCLA Extension and Loyola Marymount University. She lectures on how to market music via digital music marketing DIY techniques to music business students.
She is also an adjunct Instructor of UCLA extension's course “Entrepreneurship of the Independent Artist”. Enlisting some of the top executives from the music industry as guest speakers combined with her DIY instructionals, her course covered: social media techniques, social media advertising, online music PR and music promotion, building an EPK including a bio, press release, sample tracks, etc.; as well as website building, branding, music copyright & publishing, music licensing, small business accounting, royalties, performing rights organizations, radio promotions, sponsorships, distribution, manufacturing and label functions.