Web 'n Retail's 

CASE STUDY

"...recently I tried Web 'n Retail's primary Spotify campaign and once that ended, became their willing "guinea pig" for a new Spotify option they were testing (placement on Collaborative playlists).  As a result I've had 6 months of continually impressive Spotify results at really reasonable rates. After working with many other firms in the past, I'm so grateful to have a firm I can truly count on for results."

                                                                                                                              - Eileen Carey, Recording Artist

Campaign Option #1

CAMPAIGN TRACK STATS

Artist: Eileen Carey

Track: "Anything That Reminds Me of You"

Genre: Country

Length of Campaign:  12 Weeks

Campaign Selected:  300,000 Playlist Followers

Exposure to # Of Playlist Followers: 322,048

FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)

# Of Playlists Added: 21

% Increase in Spotify Streams: 105,100%

% Increase in Spotify Listeners: 26,567%

% Increase in Spotify Saves: 525%

% Increase in Spotify Followers: 1%

% Increase in Spotify Playlists:  21,000%

LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)

# Of Playlists Added: 43 (+22 playlists during this period)

% Increase in Spotify Streams: 173,500%

% Increase in Spotify Listeners: 41,011%

% Increase in Spotify Saves: 737.5%

% Increase in Spotify Followers: 2%

% Increase in Spotify Playlists:  43,000%

SPOTIFY TRACK:                      FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)      

Anything That Reminds Me of You           Start Date            End Date        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                                     18                         4,800          + 4,782                                  + 26,567%

Total Streams                                                        25                         26,300       + 26,275                                + 105,100%

Total Saves                                                             8                            50               + 42                                        + 525%

Total Followers                                                     295                       298             + 3                                           + 1%

Total Playlists Added                                          0                            21               + 21                                         + 21,000%

SPOTIFY TRACK:                      LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)

Anything That Reminds Me of You            Start Date           6 Weeks After        +/- Since Start Date     % Increase Since Start Date

Total Monthly Listeners                                   18                         7,400                      + 7,382                                  + 41,011%

Total Streams                                                      25                         43,400                   + 43,375                                + 173,500%

Total Saves                                                           8                            67                           + 59                                        + 737.5%

Total Followers                                                   295                       302                         + 7                                           + 2%

Total Playlists Added                                        0                            43                           + 43                                        + 43,000%

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